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SERVICES · MULTI-LOCATION

Replacing manual reporting with AI-written insights

A marketing team with many locations spent days each month building reports. We automated the data pulls and added AI-written summaries that say what to do next.

CLIENT
Multi-location services group
SERVICES
AI Platforms · Reporting · AI Enablement
MARKETS
UK
PERIOD
Ongoing

0+ hrs

saved per month

0+

locations reported automatically

0am

Monday report in every inbox

THE CHALLENGE

Every month, two people exported data from ad platforms, analytics and the booking system into spreadsheets. Reports went out late, and local managers rarely acted on them.

WHAT WE DID

Specialists decide. Agents amplify.

01

Connect the data

THE SPECIALIST

Mapped every source and agreed one set of KPIs with the leadership team.

THE AGENTS

Data agents pull Google Ads, Meta, GA4 and booking data on a schedule.

02

Write the insight, not just the chart

THE SPECIALIST

Defined what a good recommendation looks like for a local manager.

THE AGENTS

An insight agent writes a short summary per location: what changed, why, and one action.

03

Train the team

THE SPECIALIST

Ran workshops so the central team could change and extend the reports themselves.

THE AGENTS

A self-service dashboard lets managers ask follow-up questions in plain English.

RESULTS

  • More than 30 hours of manual reporting saved every month
  • Reports in every manager's inbox by 9am on Monday
  • Plain-English insights with one clear action per location
  • A central team that can now build its own automations

STACK

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