ECOMMERCE · FASHION
A premium streetwear and menswear label had hit a ceiling on Shopping. We rebuilt the feed and the PMax structure, then put agents on search terms and stock levels.
+0%
Shopping & PMax revenue
+0%
ROAS improvement
0k
SKUs optimised in the feed
THE CHALLENGE
One catch-all Performance Max campaign was spending most of its budget on a handful of bestsellers and brand searches. Product titles were thin, and out-of-stock items kept serving until someone noticed manually.
WHAT WE DID
01
THE SPECIALIST
Rewrote title and attribute rules by category — fabric, fit and colour first — and set up custom labels for margin and stock depth.
THE AGENTS
Feed agent checks Merchant Center every night, fixes disapprovals and pauses products below the stock threshold.
02
THE SPECIALIST
Split campaigns by margin tier and new vs returning customers, with asset groups built around how the range actually sells.
THE AGENTS
Search-term agent flags brand cannibalisation and irrelevant queries daily for the specialist to approve.
03
THE SPECIALIST
Moved budget weekly towards the highest-margin asset groups and seasonal drops.
THE AGENTS
Pacing agent caps overspend and alerts on sudden ROAS drops before they cost a week of budget.
RESULTS
STACK
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