ECOMMERCE · PET & WILDLIFE
A specialist retailer relied on repeat customers and brand search. We built prospecting across Google and Meta that paid for itself on the first order.
+0%
new customers from paid
−0%
cost per acquisition
0.0x
blended ROAS
THE CHALLENGE
Most revenue came from loyal repeat buyers. Paid activity was mostly brand search, so it looked efficient on paper but brought in few new customers. Seasonal demand spikes were often missed.
WHAT WE DID
01
THE SPECIALIST
Set up new-customer goals and audience exclusions so prospecting budgets were judged on new buyers only.
THE AGENTS
A reporting agent splits revenue by new and returning customers every Monday, with no manual exports.
02
THE SPECIALIST
Planned Meta and Google campaigns around the seasonal feeding calendar, with creative per season.
THE AGENTS
Trend agent watches search demand and flags rising categories two to three weeks early.
03
THE SPECIALIST
Briefed simple, product-led creative with clear value messages for first-time buyers.
THE AGENTS
Creative agent tracks fatigue and suggests which ads to refresh before performance drops.
RESULTS
STACK
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