01
Optimise for quality
THE SPECIALIST
Fed qualified-lead data from the CRM back into bidding, and cut keywords that drove junk volume.
THE AGENTS
A scoring agent rates every lead on firmographics within seconds of it arriving.
← ALL CASE STUDIES
B2B · DATA & INFORMATION SERVICES
Cutting cost per qualified lead across nine markets
An enterprise B2B team was paying for volume, not quality. We rebuilt paid search around qualified pipeline and automated how fast sales followed up.
- CLIENT
- Global data and information services company
- SERVICES
- Paid Search · Lead Generation · Agentic Automations
- MARKETS
- 9 markets across Europe
- PERIOD
- 9 months
−0%
cost per qualified lead
<0 min
lead response time (from ~1 day)
0
markets managed
THE CHALLENGE
Campaigns were optimised for form fills, and many leads were students, competitors or too small. Leads sat in a shared inbox for up to a day before anyone replied.
WHAT WE DID
Specialists decide. Agents amplify.
02
Instant follow-up
THE SPECIALIST
Designed routing rules with sales: by market, deal size and product line.
THE AGENTS
A routing agent enriches each lead, assigns an owner, alerts them in Slack and drafts a personalised first email.
03
One view across markets
THE SPECIALIST
Set targets and budget splits per market, reviewed monthly with regional leads.
THE AGENTS
A reporting agent compiles a cross-market pipeline summary every week.
RESULTS
- Cost per qualified lead down 34%
- Lead response time cut from about a day to under five minutes
- Junk leads filtered out before they reached sales
- One weekly pipeline view across nine markets
STACK
Google AdsMicrosoft AdsSalesforceApollon8nClaude
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