01
Localise the feed
THE SPECIALIST
Built market-specific feeds with translated titles, local sizing, currencies and shipping rules.
THE AGENTS
A feed agent checks every market feed daily for price, currency and translation errors.
← ALL CASE STUDIES
ECOMMERCE · HOME & LIVING
Launching paid media in six new European markets
A UK homeware brand wanted to grow in Europe without a big team in each country. We localised the feed and campaigns and launched market by market.
- CLIENT
- Design-led homeware brand
- SERVICES
- Paid Search · Feed Localisation · International
- MARKETS
- UK, DE, FR, NL, IE, ES, IT
- PERIOD
- First 10 weeks, then 6 months
0
new markets live in 10 weeks
0.0x
international revenue
+0%
share of total revenue from EU
THE CHALLENGE
The UK account worked well, but copying it into other countries failed: titles weren't translated, prices showed in the wrong currency and shipping didn't match each market.
WHAT WE DID
Specialists decide. Agents amplify.
02
Launch in waves
THE SPECIALIST
Launched the closest markets first (IE, NL, DE), then used what we learned for FR, ES and IT.
THE AGENTS
A search-term agent finds local-language queries and negatives in each market.
03
Scale the winners
THE SPECIALIST
Moved budget between markets monthly based on margin after shipping and returns.
THE AGENTS
A pacing agent keeps every market on budget and flags sudden cost spikes.
RESULTS
- Six new markets live within 10 weeks
- International revenue up 2.3x within six months
- EU share of total revenue up 18 percentage points
- One specialist team running all markets, helped by agents
STACK
Google AdsPerformance MaxProducts UpMerchant Center
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